1–6 FEBRUARY 2027
Nelson Alexander Season Launch
Nelson Alexander
Season Launch
Why wait for the February rush when you could be one step ahead? The start of a new year presents a valuable opportunity for sellers, with motivated buyers returning to the market, fewer competing properties and a fresh wave of buyer activity.
Season Launch is designed to turn this early market opportunity into a competitive advantage. Combining exclusive marketing benefits, a carefully timed campaign and the collective strength of our 16 connected offices, we aim to maximise your property's exposure, connect with more potential buyers and build momentum before the market becomes more crowded.
It all comes together during Season Launch week, from 1–6 February 2027, culminating in our major auction day on Saturday 6 February.
Make your property part of Season Launch. Request your confidential, obligation-free appraisal today and take advantage of one of our biggest selling campaigns of the year.
Request AppraisalGET AHEAD OF THE COMPETITION
The advantage of
getting in early
The advantage of
getting in early
Launch ahead of the traditional February listing rush, giving your property greater visibility and the opportunity to stand out while fewer homes are on the market.
With less competition for buyer attention, Season Launch provides a strategic selling window to generate interest, build momentum and make the most of the market ahead of the Easter break.
RENEWED BUYER ACTIVITY
Capture the new
year momentum
The new year brings buyers returning from holidays, alongside those who missed out on purchasing before Christmas and are ready to resume their property search.
By entering the market during this period of renewed activity, your property can connect with buyers who are actively exploring their options and preparing to make their next move.
DOUBLE THE EXPOSURE
Unlock exclusive campaign benefits
Unlock exclusive campaign benefits
As part of Season Launch, we've curated a tailored marketing package to maximise your property's exposure and connect with more potential buyers, offering added-value marketing benefits and savings of over $1,000.
Backed by our local expertise and the collective strength of our 16 connected offices, it's an opportunity to double your property's exposure, generate greater buyer interest and build even more momentum for your sale.
1–6 FEBRUARY 2027
A week of opportunity and momentum
Season Launch week brings together a concentrated period of selling activity across our network, with twilight auctions and other sales opportunities leading into our major auction day on Saturday 6 February.
It's a week designed to bring buyers, sellers and our local teams together, creating an exciting atmosphere and a strong finish to the summer selling campaign.
FIVE REASONS THE TIMING WORKS
The data behind the strategy
More buyers at inspections
2.1x
More buyers per open in January than December
More online visits
26%
More visits to the 'Buy' section of the Nelson Alexander website in January than December
Higher intent buyers
11%
More SMS enquiries in summer than the average throughout the year
realestate.com.au & Domain views
2nd
Largest audience browsing online for properties to purchase in summer
Browse in Dec, enquire in Jan
1 in 8
Enquiries in January came from users who first viewed the property in December
^Data sourced from Nelson Alexander (2026) and REA's 'Why List in Summer' (2026).
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